Witty, of course, and so true. Whenever I had a TV team in the lab, they weren't interested in the complicated true findings, but just some bling and show effects (well, not all of them). But it's a real problem when the scientists themselves aggrandize their work.

[Thanks to ars technica, where John Timmer made me aware of this

http://arstechnica.com/staff/2016/05/the-problems-with-science-journalism-dont-start-with-journalists/ ]